Shade the UK – Non profit visual identity

Client – Shade the UK
Year – 2021
Location – London, UK

Visual identity

Shade The UK (STUK) - a non-profit organisation aiming to raise awareness of issues related to climate change and the vulnerable, influencing change in the built environment and public spaces.

The project – Building a new brand: Concept, development, final execution, website development in Squarespace. The graphic approach to the logo and representation of shade is inspired by the architectural nature of the work STUK does. The core visual concept is based on the idea of adapting shade to changing environments.